This section focuses on the ways in which goal celebrations have become an increasingly elaborate part of the spectacle of both playing and watching football. Below are a few examples of how both professional and non-professional players are involved in these activities;

http://www.youtube.com/watch?v=VwwIfyYOEnE

Tweet your kid’s goal celebration @BetterPlayUK + #CelebrateBetter & they could be a UEFA Euro 2016 Player Escort!https://t.co/tJYJCHMmQK

— McDonald's UK (@McDonaldsUK) August 1, 2015

@McDonaldsUK thank you for the tickets we've had such a good weekend so far. #CommunityShield #CelebrateBetter pic.twitter.com/wBwZLGzz8X

— David James Heaton™ (@DavidJHeaton) August 2, 2015

#CelebrateBetter @betterplayuk pic.twitter.com/xmJl06bWc2

— Paul Jervis (@Paul_Jervis) August 2, 2015

@BetterPlayUK #CelebrateBetter pic.twitter.com/OK47F4nexA

— Elliot Bull (@EBull21) August 2, 2015

http://www.football-league.co.uk/news/article/2015/wycombe-ball-boy-becomes-internet-sensation-2644962.aspx